| Ad Clicks |
Number of times that a viewer clicks on an ad banner. |
| Address Verification |
Process used by a credit card processor or other party to verify that a customer's
ordering address matches their records. |
| Automated Clearing House |
An ACH transaction is an electronic fund transfer through the Federal Reserve Bank
from a checking or savings account |
| Authorization |
The process of checking the validity and available balance of a customer's credit card
before the transaction can be accepted. |
| Bandwidth |
The amount of information (webpages, text, graphics, video, sound, etc.) that is
downloaded through a connection. |
| Banner |
An interactive ad placed on a webpage that is linked to an external advertiser's
website or another internal page within the same website. |
| Card Not Present Merchant Account |
An account that allows merchants to process credit cards without a face to face
transaction with the purchaser. |
| Certificate Authority |
A Certificate Authority (CA) is a third party which verifies the identity of
merchants and their sites. The certificate authority issues a certificate (also called a
digital certificate or an authentication certificate) to an applicant company, which can
then put the certificate up on its site. |
| Commerce Server |
The server that manages and maintains all transactional and backend data for a commerce
website. |
| Cross Promotion |
The promotion of a website through other traditional forms of advertising such as
magazines, newspapers, radio, TV, billboards, etc. |
| Delayed Settlement Processing |
Once a transaction has been authorized, the merchant must ship the hard goods before
a transaction can be settled. Delayed settlements are stored online until the merchant
selects the transactions for settlement. |
| Digital Certificate |
A Digital Certificate issued by a Certificate Authority certifies that a merchant
and a particular website are connected, just as a photo on your driver's licence connects
your identity with your personal details. A digital certificate verifies to the shopper that
the virtual store is actually associated with a physical address and phone number which can
increase the shoppers confidence in the authenticity of the merchant. |
| Distribution Channel |
The method through which a product is sold including retailers, catalogers, internet
commerce websites, etc. |
| Domain Name |
The unique name of an internet website. For example, yahoo.com is a domain name. |
| Download |
The transfer of information from the internet to the browsing computer. |
| Drop Ship |
The shipping of a product directly from the manufacturer to the customer without
requiring inventory carrying by the retailer. |
| Electronic Software Distribution |
Software that can be purchased and downloaded directly from the internet. |
| Hit |
Each time a Web server sends a file to a browser, a hit is recorded in the server file
logs. |
| Home Page |
The first page through which a viewer usually enters a website. |
| HTML |
Hyper Text Markup Language is the standardized language which allows web browsers
to interpret websites. |
| HTTP |
Hyper Text Transfer Protocol is a language which allows computers to communicate
with each other. |
| Keywords |
Words that may be used by viewers searching for information. Keywords can be purchased
from search engine companies so that an appropriate ad banner may be displayed when a
viewer searches on a particular word. |
| Merchant Account |
A bank account established with a payment processor for the settlement of credit card
transactions. Any merchant who wants to take credit card orders must establish a merchant
account. Internet merchants need a Card Not Present Merchant Account. |
| Off-Line Transaction Processing |
Capture of order and credit card information for later authorization and transaction
processing through a traditional card swipe terminal or through a computer. |
| Order Confirmation |
An email message notifying a customer that an order has been received and will be
processed. |
| Order Management System |
A system that accepts orders and initiates a process that results in the outbound
shipment of a finished good. |
| Real Time Credit Card Processing |
On-line authorization of a credit card number in real time informing the merchant that
the card has been approved. |
| Settlement |
Once the goods have been shipped to the customer, the merchant can key a transaction
for settlement at which time the customer's credit card is charged for the transaction and
the proceeds are deposited into the merchant account. |
| SSL |
Secure Socket Layer is an encryption technology on the server that scrambles
important data such as credit card numbers and order information when it is being stored or
passed from one computer to another. |
| Shipping Confirmation |
An email message that notifies a customer that an order has been shipped. |
| URL |
A Uniform Resource Locator describes the location of a document on the internet. |